Resource Logo

Hello, you are using an old browser that's unsafe and no longer supported. Please consider updating your browser to a newer version, or downloading a modern browser.

Receive Updates
Resource Arrow Back to all
Date: December 11, 2017
Category: Real Estate

Finding an Apartment Gets a Technological Upgrade

apartment search technology

If you’re over the age of 35, when you think back to when you rented an apartment, you probably have memories of a long, tedious process.

You spent countless hours searching classified ads, driving around looking for the ever elusive “For Rent” sign in a desired area, and making phone calls to real estate agents and landlords to schedule tours of potential rentals. However, thanks to technological advancements that have hit the apartment market recently, the days of this time-consuming, frustrating process are behind us.

The future of renting

Technology is changing every aspect of the rental process, and this includes searching for, leasing, and even touring apartments. Smartphones have changed the way we live, and it’s no surprise that it’s affecting how people are conducting their apartment searches.

apartment search technology

Mobile apps, such as Oliver, Rezi, and Zumper are catering to our on-demand society. There is an ever-growing desire for instant gratification in today’s tech-savvy world, and these mobile apps are allowing renters to schedule multiple apartment showings at the touch of a button. Gone are the days of calling landlords and brokers. A process that used to feel like a 9-to-5 desk job is now more of a 24/7 shopping experience that can be done from just about anywhere, at any time.

Tour your next apartment from just about anywhere

While mobile apps are changing how we search for apartments, virtual reality is changing the game when it comes to touring them. New technology developed by is giving prospective tenants the ability to tour multiple apartments without ever setting foot into the actual property.2 This type of technology finally puts the renter in-charge of the showing experience. Prospective renters can take a tour when it works best with their schedule. For a workforce family, it may be at 9:00 p.m. after they’ve put their children to bed, or for a tech-savvy Millennial, it may be 7:30 a.m. while they’re riding the bus to work.

Additionally, it’s providing proof that renters are not just getting the “best” view from traditional photos. Many career changers have the nerve-racking task of choosing apartments sight unseen when relocating to a new city. However, this new virtual reality technology gives them the experience of walking around any part of an apartment as if they are physically there.

Look for even more technology to come

It’s no secret that the apartment industry has been slow to embrace technological upgrades. However, as the homeownership rate continues to fall and more people look to renting an apartment to fit their lifestyles, look for the flurry of technological development to continue.3 Leasing agencies will be looking to capture more renters, especially Millennials. Millennials, the largest demographic in the U.S., are in their prime renting years, and are a tech-savvy generation.4 As their wants and needs evolve, so will the technology.

Apartments are a growing part of American culture. Solutions for making the apartment hunting process even easier are overdue. There’s a big audience out there just waiting for the next “Uber” or “Venmo” to show up in the apartment tech sector, and at the rate that technology is evolving, it may not be all that far away.

1 Tech Crunch. Technology is Finally Changing the Apartment Rental Experience. 9/4/16.

2 C Net. Use Virtual Reality to Find a New Apartment. 6/30/16.

3 Census Bureau. Quarterly Residential Vacancies and Homeownership, First Quarter 2017. 4/27/17.

4 Census Bureau. Millennials Outnumber Baby Boomers and Are Far More Diverse. 6/25/15.
This information is educational in nature and does not constitute a financial promotion, investment advice, or an inducement or incitement to participate in any product, offering or investment. It is not intended to be used as a tool to determine your specific financial situation, tax status, investment objectives, investment experience, suitability for any specific investment, risk tolerance or investment profile. Resource is not adopting, making a recommendation for or endorsing any investment strategy or particular security.

Resource is the marketing name for Resource Real Estate, LLC, Resource Alternative Advisor, LLC, and their affiliates. Resource may distribute certain products through Resource Securities LLC, a wholly owned broker/dealer, Member FINRA/SIPC


The information contained herein does not constitute an offer to sell or a solicitation to purchase securities. Such offers or solicitations can only be made by means of a prospectus. Prior to making any investment decision, you should read the applicable prospectus carefully and consider the risks, charges, expenses and other important information described therein. The value of your investments may decline, and you could lose some or all of your investment. To obtain a prospectus containing this and other information, please call (866) 773-4120 or download the file from Read the prospectus carefully before you invest.


Resource has two interval funds that are distributed by ALPS Distributors, Inc. (ALPS Distributors, Inc. 1290 Broadway, Suite 1100, Denver, CO 80203). Resource Alternative Advisor, LLC, Resource Real Estate, LLC, their affiliates, and ALPS Distributors, Inc. are not affiliated.


Performance data quoted represents past performance. Past performance is no guarantee of future results and investment returns and principal value of the Fund will fluctuate so that shares, when redeemed, may be worth more or less than their original cost. Current performance may be higher or lower than the performance data quoted above. For performance information current to the most recent month-end, please call toll-free (866) 773-4120 or visit


All statements and information other than statements of historical fact included on this website regarding strategy, future operations, financial position, estimated revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. When used on this website, the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. You should not place undue influence on these forward-looking statements. Although we believe that our plans, intentions and expectations reflected in or suggested by the forward-looking statements we make on this website are reasonable, we can give no assurance that these plans, intentions or expectations will be achieved because of the number of risks and uncertainties, many of which are beyond our control, including but not limited to uncertainties concerning the properties being operated and sold or refinanced, leverage and meeting debt service obligations, operating properties in different locations throughout the U.S., general, market or business conditions and changes in laws or regulations. These cautionary statements qualify all forward-looking statements attributable to us or persons acting on our behalf. To check the background of Resource Securities LLC or any registered individual, please go to FINRA’s BrokerCheck.